Predict the future by creating it - BI Data Analyst
Turning complex data into clear decisions
BI Data Analyst
Turning complex data into clear decisions — backed by years of experience in BI reporting, automation, and cross-functional analytics.
I help organizations optimize their strategies and make confident, data-informed decisions. I’m passionate about clear storytelling through data and building solutions that drive real impact.
What I Offer
As a BI Data Analyst, I help organizations unlock the full potential of their data to improve performance, streamline operations, and make smarter, faster decisions. Whether it’s logistics, marketing, or business intelligence, I bring a proven record of delivering value through clear insights and automation.
Cross-Team Data Collaboration & Strategy
I work closely with stakeholders across departments—marketing, operations, procurement—to identify data needs, unify sources, and align reporting with business goals. My collaborative approach ensures that analytics solutions are not only technically sound but also strategically impactful.
Marketing Performance & Analytics
I provide marketing teams with clear, actionable insights by analyzing campaign performance across digital channels. By working with tools like GA4, Google Tag Manager, and HubSpot, I help companies fine-tune targeting, increase engagement, and improve ROI through data-informed strategies.
Business Intelligence & Reporting Automation
I build and automate dashboards using Tableau, Power BI or any modern VI tool —making complex data accessible and decision-ready. My Python-based automation solutions eliminate manual processes, reduce reporting time, and ensure stakeholders have accurate, up-to-date insights when they need them.
Projects
These project summaries reflect real-world work I’ve completed in logistics, marketing, and business intelligence. To respect client confidentiality and data sensitivity, full visuals and dashboards aren’t displayed online. I’m happy to discuss project details and outcomes during an interview or upon request.
Unified BI Marketing Dashboard for 50+ Clients in Diverse Industries
Power BI dashboard that consolidates multi-source data (HubSpot, email platforms, web analytics) for 50+ clients. The system streamlined marketing reporting, improved campaign visibility, and allowed clients to track KPIs aligned with business goals.
Automated Inventory Forecasting and Logistics Dashboard for Military Supply Chain
Designed and implemented a logistics reporting solution using Python and Power BI to automate inventory forecasting and supply tracking for a U.S. Army battalion. The project reduced manual reporting by 80% and enabled real-time visibility into procurement, transportation, and distribution performance.
About me
I'm a BI Data Analyst with experience supporting marketing teams and cross-functional departments across industries including federal, agriculture, and digital services. I specialize in transforming data into actionable insights through dashboard development, reporting automation, and performance analytics.
Experience
Digital Marketing Analyst Consultant
Newgensigns
2020 — 2025
I focused on optimizing marketing analytics by developing dashboards and automating campaign reporting. I analyzed customer engagement data, improved segmentation strategies, and provided actionable insights that enhanced lead generation and conversion outcomes.
Filament Marketing
Company
2022 — 2023
My work enabled more effective decision-making, improved marketing attribution, and streamlined reporting processes across various digital platforms.
